WE ARE CREATORS

We are building the world’s first AI and haptic-powered interactive dancefloor experience and immersive shows, where music isn’t just heard - it’s physically felt, seen and interacted with the audience in real time.

Founded by JOOLIA, an entrepreneur, multimedia producer and double platinum music producer, Anita Gupta, a Forbes 50 Over 50 Entrepreneur and Terry Rice, visionary technology leader this project combines art, music, and technology into a revolutionary live performance experience.

Our team combines expertise in Unreal Engine, AI, haptics, multimedia shows, 3D motion, music production and sound design.

We are currently focused on developing three core components:

- A 3D AI-powered DJ avatar, built in Unreal Engine and powered by NVIDIA Audio2Face and ACE

- A custom "Immersive Vibes" software platform transforming passive audiences into active participants through real-time interaction.

- AR glasses and haptic suit integration, allowing users to physically experience the rhythm and visuals with their body, delivering deeper emotional connection and accessibility.

OUR EXCLUSIVITY

Innovation

JOOLIA.AI introduces a groundbreaking format in live entertainment - where AI, audience interaction, and multisensory technology converge to create a fully immersive experience. These elements form the foundation of a new kind of show: adaptive, emotionally resonant, and scalable across both physical venues and virtual platforms. It's not just a performance - it’s a living system that feels, responds, and connects in real time.

Creativity

What sets our creativity apart is our ability to merge art, sound and technology into a single, emotionally charged narrative. Each experience is crafted as a living artwork by a diverse team of visionaries in Unreal Engine, AI, music, 3D motion, visual design, and haptic integration - resulting in performances that are not only original, but deeply immersive and truly unforgettable.

Unique Team

A rare blend of award-winning music producers, AI engineers, Unreal Engine specialists, haptic technologists, and immersive experience designers - all working at the intersection of art and innovation. This multidisciplinary collaboration allows us to push creative and technical boundaries simultaneously, crafting next-generation entertainment experiences that few teams in the world are equipped to deliver.

MEET THE TEAM

Julia Baiguzhova (JOOLIA)

CEO & Founder

Founder of the Crypto Rave startup, Double Platinum Electronic Music Producer, Entrepreneur, Multimedia Producer, Owner of Beverly Pills Record Label & Production, DJ.

A creative mind and visionary with deep expertise in the luxury and entertainment sectors - blending innovation, immersive experiences, and high-level artistic direction with cutting-edge technology.

Recognized for the ability to unite exceptional creative and technical talent, bringing together the industry's most innovative minds to collaborate on bold, cross-disciplinary projects that push the boundaries of what’s possible.

Anita Gupta

investment Partner

Co-founder of KiwiTech and Aptara, (which became the world’s largest publishing services company) and a Forbes 50 Over 50 Entrepreneur (2022). Computer science degree from Marietta College and a master’s in public policy from Harvard University. Tech entrepreneur and investor with a strong focus on innovation and inclusive entrepreneurship.

Supported over 500 startups in building, funding, and scaling their businesses.

A frequent speaker and judge at global events including CES, Cannes NEXT, and KiwiTech’s Female Founder Demo Day.

Terry Rice

CTO & Partner, AI Lead

Visionary technology leader and U.S. Marine Corps veteran with 25+ years of experience across defense, enterprise, and frontier tech. Led initiatives at Lockheed Martin, Capgemini, and federal agencies in geospatial systems, space missions, and intelligence.

Founder of Accelian, Epigen, and Aideas - pioneering agentic AI, immersive simulation, and spatial operating systems through secure, decentralized platforms that make advanced AI and digital twin technologies widely accessible.

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Evgeny Prokhorov

Executive Producer

Double Platinum Producer, Composer, and Sound Designer with over 20 years of experience in music, film, and immersive media. Worked with major global clients including Universal Pictures, Netflix, HBO, Apple and Rokid Glass.

Co-founder of Beverly Pills. Specialized in original music for immersive shows, sound installations, and multimedia environments, including large-scale productions like SILA SVETA's “Tutankhamun” exhibition.